NOTHS: Landfill
Overview
With over 3,000,000 Christmas gifts being thrown away, we were trusted with producing a special build that highlighted Not on The High Street’s mission to stop gifts being sent to landfill.
This special build incorporated a total of 227 ‘unwanted gifts’ that we sourced from charity shops around the country, these gifts ranged from pillows to photo frames that filled the billboard to replicate the appearance of a landfill. The build was located just outside of Westfields shopping centre in London, providing the perfect space for passersby to scan the QR code which would lead them to NOTHS’ Don’t Gift Guide, which helps consumers gift responsibly.
All 227 items in this special build were responsibly sourced and were donated to national charities and Not on The High Street’s charity partner Crisis, a UK national charity for people experiencing homelessness.