Sky Sports Tennis: Pumpstation
Overview
Introducing Sky Sports Tennis’ latest campaign unveiling their brand-new dedicated tennis channel! Launched mid-February, this platform offers tennis enthusiasts the ability to switch seamlessly between multiple live court streams, all in one place.
We were tasked with producing a 2.3m tennis ball, crafted from authentic tennis ball fabric and covered with the iconic Sky Sports Tennis branding, to be placed outside of Westfields Shopping Centre. Alongside it, lay a replica of a tennis ball lid featuring a ring pull that was bent out of shape like it had just been freshly opened and a tennis ball had come tumbling out.
A large 2D cutout also took over the site, extending beyond the billboard’s boarders to match the colossal scale of the 3D tennis ball.
Check out our archive page to see more Sky special builds!